Simple Analytics

Simple Analytics is a privacy-first web analytics service founded in 2018 by Adriaan van Rossum in Amsterdam, the Netherlands. Created as a direct response to the complexity and privacy concerns of Google Analytics, Simple Analytics was designed from the ground up to provide website owners with the insights they need without collecting any personal data or using cookies. The service takes a principled stance: if data is not needed, it should not be collected.

The platform provides page views, referral sources, top pages, screen sizes, browser and OS statistics, event tracking, goal conversions, and UTM campaign tracking through a clean, intuitive dashboard. Simple Analytics does not use cookies, does not fingerprint visitors, and does not collect IP addresses, making it fully GDPR compliant without requiring cookie consent banners. The lightweight tracking script loads quickly and does not slow down websites. The service also offers a unique feature that imports existing Google Analytics data so users can switch without losing historical insights.

Based in the Netherlands and hosting all data on European servers, Simple Analytics is fully subject to EU data protection regulations. The company is transparent about its practices and publishes an open roadmap. Simple Analytics is popular among privacy-conscious businesses, indie developers, and organizations that want to respect their visitors' privacy while still understanding how their website performs. It is a clean, ethical alternative to surveillance-based analytics platforms.