Twenty vs HubSpot
Considering a switch from HubSpot to a European alternative? Twenty offers full GDPR compliance and EU-only data hosting without the legal uncertainties that come with US-based services. Here's how they compare on features, pricing, and data protection.
Quick Overview
Twenty
EU- Headquarters
- Paris, FR
- Pricing
- Free
- Open Source
- Yes
HubSpot
USHubSpot is an inbound marketing, sales, and CRM platform that helps businesses attract visitors, convert leads, and manage customer relationships.
The Case for Twenty
- Twenty stores all data exclusively in EU, under European jurisdiction. Unlike HubSpot, which is subject to the US CLOUD Act and FISA Section 702, Twenty cannot be compelled by foreign governments to hand over your data.
- Twenty offers a Data Processing Agreement (DPA) that is fully aligned with GDPR Article 28. There is no legal ambiguity about data transfers or adequacy decisions — your data processor is European, and the law that governs it is European.
- As an open-source solution, Twenty gives you full code transparency. You can verify that the software does what it claims, audit it for security vulnerabilities, and even self-host it for maximum control — something that is simply not possible with HubSpot.
- You can try Twenty for free before committing. This makes it easy to evaluate whether it meets your needs alongside — or as a replacement for — HubSpot, without any financial risk.
Why Switch to Twenty?
Concerns with HubSpot
- US CLOUD Act jurisdiction
- Extensive tracking of website visitors and email recipients
- Customer data shared across HubSpot's marketing and sales hubs
- No EU-only data processing option
Twenty Compliance
GDPRDPA
- Headquarters
- Paris, FR
- Data Centers
- EU
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Twenty vs HubSpot — FAQ
Is HubSpot GDPR compliant?
HubSpot may offer GDPR compliance features and EU data residency options, but as a US-headquartered company, it remains subject to the US CLOUD Act and FISA Section 702. These laws can compel US companies to hand over data regardless of where it is stored. The EU-US Data Privacy Framework provides some safeguards, but its predecessors (Safe Harbor and Privacy Shield) were both invalidated by the European Court of Justice. Twenty, as a European company, is not subject to these US laws at all.
How does Twenty compare to HubSpot in features?
Twenty offers Contact and company management, Deal pipeline tracking, Customizable data model, Email integration, and 5 more features. While HubSpot's ecosystem may be larger due to its market position, Twenty covers the core functionality that most teams need. The trade-off is typically between breadth of integrations (HubSpot) and data sovereignty with regulatory certainty (Twenty).
Can I migrate from HubSpot to Twenty?
Yes. Most European software providers, including Twenty, offer migration tools or documentation to help you transition from US-based services. Under GDPR Article 20, you have the right to data portability — meaning HubSpot must provide your data in a machine-readable format. The migration process varies in complexity depending on your data volume and integrations, but for most teams it can be completed within a few days to a few weeks.